William Buckley can tell you first hand that the seeds to entrepreneurship are often found during more difficult times. Almost 20 years ago, Buckley lost his job with one of Maine’s largest savings banks due to a merger. After several interim jobs, he discovered Coffee News, a small publication given out in coffee houses and other eateries. The advertising opportunities intrigued him enough to buy his own Coffee News local territory.
To say he took to this business opportunity would be a bit of an understatement. Buckley and Coffee News went together like, well, coffee and the morning paper. bad source
It took only a year for the Canadian based company to see something special in Buckley, and offered him the rights to franchise all of the U.S. Eventually, Buckley would go on to purchase the company and gain control of the world wide publishing and distribution rights. Coffee News now has 1075 franchisees in over 22 countries.
Coffee News is a weekly restaurant publication delivered free of charge to restaurants, coffee shops, hotels, hospitals, nursing homes, doctors offices, walk in medical clinics, employer break rooms or anywhere people sit, and wait or eat. Coffee News only has good news and no bad news and is filled with fun interesting stories, jokes and trivia. Small and medium sized advertisers purchase space in the publication in exclusive ad spaces. Only one business per industry category and restaurants are not allowed to advertise unless in tourist areas.
Like most home based businesses, franchisees can choose to run their territory on a full or part time basis, but he states that they “prefer full time publishers. Some stay at home Moms can publish one or two franchises if the children are in school. On the other hand we have some publishers who own 22 franchises and employ several people.”
With over 1000 territories being run, including home offices in Mexico, Venezuela, Spain, Canada, and New Zealand, franchisees come in all shapes and sizes. “We look for people who like people, have good sales and networking skills and are self starters,” says Buckley. “If they have a desire to work for themselves and be independent and make in excess of 100k per year, we would like to talk to them. We have had some excellent military retirees, and other early retirees who have done extremely well. They must enjoy going out on the streets to meet the business owners in their stores.”
Business is thriving, up nearly 25% this year alone. “Coffee News is a very affordable advertising medium for small to medium sized businesses that do not have large advertising budgets. People love to read Coffee News. It is universally attractive so advertisers get great results.